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Who reviews products on Amazon.com
Jul. 6th, 2011 09:51 amCornell study unmasks Amazon's product reviewers.
What Shoppers Don't Realize About Amazon's reviews.
And the opinion piece Are Amazon reviews corrupt?
Interesting points about what motivates people to write reviews, and how the demographics of the reviewers differs from the demographics of the average Amazon.com shopper.
I've long thought that the so-called "customer" review function ought to be restricted to people who have actually bought the product from Amazon. But that would immediately knock out all of Amazon's top customer reviewers, so there's no chance it will happen.
What Shoppers Don't Realize About Amazon's reviews.
And the opinion piece Are Amazon reviews corrupt?
Interesting points about what motivates people to write reviews, and how the demographics of the reviewers differs from the demographics of the average Amazon.com shopper.
I've long thought that the so-called "customer" review function ought to be restricted to people who have actually bought the product from Amazon. But that would immediately knock out all of Amazon's top customer reviewers, so there's no chance it will happen.